What We Do
Living from art
The art market is undergoing a process of structural change. Globalization and digitization, monopolization, speculation and the new media are changing the once so conservative industry. To position oneself in this complex market requires a knowing and conscious decision for the "profession of artist". The prerequisites for success in the art and culture business are - in addition to the convincing work - a clear attitude, a professional external appearance and targeted communication.
The LIVING FROM ART Summer Academy provides young artists with basic knowledge about the art market and the profession of artist. The central theme of the academy is the development of a personal strategy for marketing one's own work.
Successful artists convince not only through their art, but usually also through cleverly thought-out marketing. But what exactly do successful artists do, what strategies lead to success? And which steps can be applied to anyone who works artistically?
These and many other questions are discussed at the Summer Academy. In addition, a final one-on-one coaching session helps develop individual approaches.
The Summer Academy has been developed for artists who are still at the beginning of their career and who have decided to enter the art industry professionally after their studies or after intensive artistic work. Experienced mediators in the art market, such as gallery owners and art consultants, as well as top-class speakers and discussion partners from the world of art, foundations and the media pass on their experience and knowledge to the Academy participants. Intensive discussion rounds with all participants help to illuminate structures of the market and subsequently to develop their own orientation. For public perception, the company's own website and activities on social media platforms are important forums for self-presentation. At the Summer Academy, the necessary rules of the game are explained and recommendations for action are discussed.
The Summer Academy takes place every year at the Gut Siggen seminar center. It is conceived and led by art consultant and gallery owner Andrea Jacobi and gallery owner Holger Priess.
- Dates and application 2023
The Summer Academy "Living from Art" will take place from Saturday, June 24 to Friday, June 30, 2023 at the Seminar Center Gut Siggen.
We expect the following information from applicants:
Curriculum vitae with educational background, exhibitions, projects and grants as well as contact details.
Artistic statement on own work
Documentation of the artistic work in the form of a PDF file. (Max. 20 pages/ 20 images)
Link to own website (if available)
In addition, we ask for a maximum (!) three-minute video film in which applicants introduce themselves personally and answer the following questions:
What is my artistic goal?
What am I doing at the moment?
Where would I like to be in two and five years?
With which question do I go to the summer academy?
The film does not have to be created professionally. It can be quite simple and free of technical refinements, for example, recorded with a smartphone.
The application deadline is Sunday, April 23, 2023. Please send all documents together by e-mail to: firstname.lastname@example.org